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Emberos' AI metric predicts movie sales 10 days early, validating GEO as a real-world business tool.
Emberos, an AI Brand Orchestration startup, has found that its "Share of Prompt" metric—measuring how often a brand appears in AI-generated responses—can predict real-world sales up to 10 days earlier than traditional methods.
In a first independently timestamped study, the company accurately forecasted the opening weekend box office for *Wicked: For Good* using only AI visibility signals and public presale data, without relying on search, social media, or surveys.
The same pattern held for other films like *The Running Man* and *Now You See Me: Now You Don't*.
The findings validate Generative Engine Optimization (GEO) as a measurable discipline tied to commercial outcomes, reflecting how consumers use AI assistants for discovery.
The platform applies across industries including retail, travel, and tech.
A public validation packet will be available December 1.
La métrica de inteligencia artificial de Emberos predice las ventas de películas 10 días antes, validando GEO como una herramienta comercial del mundo real.