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The Chinese University of Hong Kong hosted a tourism summit highlighting experience-driven travel and unveiled a new master's program in the experience economy.
On November 22, 2025, the Chinese University of Hong Kong’s School of Hotel and Tourism Management hosted the NextGen Tourism Summit, bringing together academics, industry leaders, and policymakers to explore the growing influence of the experience economy in tourism.
The event highlighted shifting consumer demand for personalized, emotionally resonant experiences and featured discussions on research, education, and cross-sector collaboration.
CUHK SHTM announced plans to launch the Asia Pacific’s first Master of Science in Leadership for the Experience Economy in 2026–2027.
Keynote speakers from organizations including the Hong Kong Tourism Board, The Peninsula, and Mastercard emphasized human-centered hospitality, technological innovation, and cultural events as drivers of tourism growth.
The summit reinforced Hong Kong’s role as a hub for experience-driven tourism development.
La Universidad China de Hong Kong organizó una cumbre de turismo destacando los viajes impulsados por la experiencia y dio a conocer un nuevo programa de maestría en la economía de la experiencia.