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flag UK pubs switch from Guinness to cheaper Murphy’s stout due to price hikes and supply issues.

flag UK pubs are switching from Guinness to Murphy’s Irish Stout due to rising costs, with Guinness kegs now £150–£155—up to £25 more than Murphy’s—prompting landlords to cut prices and boost sales. flag The shift, accelerated by a 2024–2025 Guinness supply shortage, has led Heineken-owned Murphy’s to gain traction in about 1,500 pubs, appealing to cost-conscious younger drinkers. flag Though Guinness remains popular, especially among younger consumers, its pricing has drawn criticism, while Diageo defends its value and marketing. flag The price war reflects broader economic pressures and changing consumer habits, challenging Diageo’s dominance despite its brand strength.

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