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UK pubs switch from Guinness to cheaper Murphy’s stout due to price hikes and supply issues.
UK pubs are switching from Guinness to Murphy’s Irish Stout due to rising costs, with Guinness kegs now £150–£155—up to £25 more than Murphy’s—prompting landlords to cut prices and boost sales.
The shift, accelerated by a 2024–2025 Guinness supply shortage, has led Heineken-owned Murphy’s to gain traction in about 1,500 pubs, appealing to cost-conscious younger drinkers.
Though Guinness remains popular, especially among younger consumers, its pricing has drawn criticism, while Diageo defends its value and marketing.
The price war reflects broader economic pressures and changing consumer habits, challenging Diageo’s dominance despite its brand strength.
Los pubs del Reino Unido cambian de Guinness a Murphy's Stout más barato debido a los aumentos de precios y problemas de suministro.