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flag Over 21,000 TikTok livestream sellers in Myanmar boost sales of traditional clothing since 2023.

flag In Myanmar, TikTok livestream selling has surged, with over 21,000 online sales businesses registered between October 2023 and June 2025, as young entrepreneurs use live video to showcase traditional clothing, engage customers in real time, and boost sales. flag Shifting from Facebook, sellers leverage TikTok’s algorithm for unexpected visibility, building trust and driving both online and in-person business growth despite challenges like payment gaps and internet instability.

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