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Functional coffees with added ingredients like mushrooms and CBD are gaining popularity in the US and UK, sold in major chains and marketed for wellness benefits, despite limited scientific evidence.
Functional coffees with ingredients like lion’s mane, reishi, and chaga mushrooms, protein, collagen, or CBD are rising in popularity across the UK and US, now available in major chains like Starbucks and Black Sheep Coffee.
Marketed for focus, energy stability, and gut or skin health, these drinks are seen as convenient wellness upgrades, with some consumers reporting positive effects.
While scientific evidence on their benefits remains limited, add-ons are increasingly common in lattes and cold brews, though taste differences are subtle and prices are higher.
The trend reflects growing consumer interest in health-focused everyday products.
Los cafés funcionales con ingredientes añadidos como hongos y CBD están ganando popularidad en los EE.UU. y el Reino Unido, vendidos en las principales cadenas y comercializados por sus beneficios para el bienestar, a pesar de la limitada evidencia científica.