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In November 2025, China faced a surge in AI deepfakes impersonating public figures in deceptive livestreams, with weak enforcement and rising ethical concerns.
In November 2025, China saw a surge in AI-generated deepfakes, with public figures like actress Wen Zhengrong and TV host Li Zimeng impersonated in fake livestreams promoting deceptive products.
Despite September’s labeling rules, enforcement lags due to untraceable foreign AI tools, low-cost deepfake creation, and rapid re-editing to evade detection.
Platforms remove tens of thousands of videos and accounts but remain largely reactive.
Experts urge proactive monitoring, stronger viewer warnings, and public education on AI literacy, while ethical concerns grow over unauthorized likenesses and digital “resurrections.”
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En noviembre de 2025, China se enfrentó a un aumento de deepfakes de IA que se hacen pasar por figuras públicas en transmisiones en vivo engañosas, con una aplicación deficiente y crecientes preocupaciones éticas.