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flag In November 2025, China faced a surge in AI deepfakes impersonating public figures in deceptive livestreams, with weak enforcement and rising ethical concerns.

flag In November 2025, China saw a surge in AI-generated deepfakes, with public figures like actress Wen Zhengrong and TV host Li Zimeng impersonated in fake livestreams promoting deceptive products. flag Despite September’s labeling rules, enforcement lags due to untraceable foreign AI tools, low-cost deepfake creation, and rapid re-editing to evade detection. flag Platforms remove tens of thousands of videos and accounts but remain largely reactive. flag Experts urge proactive monitoring, stronger viewer warnings, and public education on AI literacy, while ethical concerns grow over unauthorized likenesses and digital “resurrections.”

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