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Google is testing ads in AI Mode search results, labeled "sponsored," at the bottom of summaries.
Google is testing sponsored ads within its AI Mode search results, marking a shift from the feature’s initially ad-free experience.
The ads, labeled "sponsored" and appearing at the bottom of AI-generated summaries, are part of a limited rollout confirmed by Google.
First observed in the Labs interface and now in broader queries, they resemble organic links and are being tested for user engagement.
This move, aligned with earlier hints from Google Marketing Live, reflects a broader effort to monetize AI-powered search as user adoption grows.
Google has not announced any policy changes but confirms the ads are part of ongoing tests.
Google está probando anuncios en los resultados de búsqueda de AI Mode, etiquetados como "patrocinados", en la parte inferior de los resúmenes.