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flag A new 2025 federal law limits hemp beverages to 0.4 mg THC per container, effectively banning most products and threatening the $1.6 billion industry.

flag A new federal law passed in November 2025 redefines hemp to include THC precursors, limiting hemp beverages to 0.4 mg of total THC per container—far below current levels—effectively banning most products. flag The rule, taking effect in 365 days, excludes lab-synthesized cannabinoids and threatens the rapidly growing hemp beverage industry. flag With no clear path to legalization, companies face a critical year to push for regulatory change, as a statewide ban in Ohio could further damage the sector. flag The market, valued at $1.6 billion in 2025 and projected to reach $7.6 billion by 2035, is already feeling economic strain, with sales drops and uncertainty undermining growth.

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