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Disneyland may soon use dynamic pricing based on demand and peak times, Disney's CFO confirms.
Disneyland could adopt dynamic pricing in the near future, according to Disney's CFO, who confirmed the company is exploring the model that adjusts ticket prices based on demand, time of year, and attendance forecasts.
The shift aims to optimize revenue and manage visitor flow, particularly during peak seasons.
No official rollout date has been announced, and the company has not specified how pricing changes would be communicated to guests.
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Disneyland pronto puede usar precios dinámicos basados en la demanda y las horas punta, confirma el CFO de Disney.