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flag Muthoot Finance’s gold loans thrive on India’s cultural love for gold, driving record stock gains and expanding its vast branch network.

flag India’s deep-rooted gold culture is fueling record growth for Muthoot Finance, the country’s largest gold loan provider, whose stock surged 73% in 2025, boosting the family’s wealth past $13 billion. flag The company, operating for nearly 90 years, offers loans up to 75% of gold’s value using traditional purity tests, with demand rising during festivals and weddings. flag Despite increasing competition from banks and foreign investors, Muthoot continues expanding its 7,500+ branch network, citing strong market demand. flag Indian households hold nearly 35,000 tonnes of gold, more than major global central banks’ reserves combined, underscoring the metal’s cultural and economic significance.

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