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flag Microsoft CEO Satya Nadella is overhauling the company’s business model for the AI era, focusing on efficiency, new pricing, and AI agents amid rising costs and competition.

flag Microsoft CEO Satya Nadella is leading a major internal push to overhaul the company’s business model for the AI era, drawing parallels to the 2010 cloud transition. flag In a November 2025 memo, he called for new pricing strategies, greater efficiency, and a shift toward AI agents, appointing Rolf Harms—key architect of Microsoft’s cloud strategy—to guide the effort. flag The move responds to rising infrastructure costs, investor concerns over AI profitability, and competition from Google and Amazon. flag Nadella emphasized the need to build an “AI factory” and expand AI agents, while integrating OpenAI’s chip designs into its long-term roadmap. flag The initiative underscores Microsoft’s urgent effort to adapt its economic model amid uncertain returns and rapid industry change.

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