UK bans Booking.com and hotel chains' ads for misleading low-price claims.

The UK’s Advertising Standards Authority banned ads from Booking.com and hotel chains Accor, Travelodge, and Hilton for falsely suggesting widespread availability at low prices. The ASA found that "from" rates shown in ads were rarely available, with only a few rooms offered at those prices on limited dates. The rulings require clearer, more accurate advertising to prevent consumer deception.