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flag Palo Alto leads U.S. holiday spending with $4,485 budget, while many households struggle with debt and paycheck-to-paycheck living.

flag A WalletHub study finds Palo Alto, California, had the highest 2025 holiday spending budget at $4,485, fueled by a median household income near $229,000 and strong savings. flag San Jose ranked highest among large cities with $3,035. flag The analysis of over 550 cities used income, debt, savings, and age data. flag Despite projected holiday sales exceeding $1 trillion, 24% of U.S. households live paycheck to paycheck, and average credit card debt hit $10,227 in Q3 2025. flag Analysts urge budgeting based on individual finances and suggest low-cost alternatives like potlucks or handmade gifts to avoid debt.

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