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Netflix's Dallas store won't sell Meghan Markle's As Ever brand, tied to her underperforming Netflix cooking series.
Meghan Markle’s lifestyle brand As Ever will not be sold at Netflix House, the streaming service’s new Dallas retail store opening December 11, despite Netflix’s investment.
The store will feature merchandise from top shows like Stranger Things and Bridgerton, but not As Ever, which is tied to Markle’s Netflix cooking series *With Love, Meghan*.
The show, which premiered in March 2025, underperformed, ranking 383rd among most-watched titles with 5.3 million views and failing to make the top 10 in its second season.
While sources say As Ever was always meant to be sold online, industry observers link the exclusion to the series’ lack of traction.
Netflix has not commented, and Markle has not expressed concern.
La tienda de Netflix en Dallas no venderá la marca As Ever de Meghan Markle, vinculada a su serie de cocina de bajo rendimiento en Netflix.