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flag A proposed Visa-Mastercard-retailer deal could cut swipe fees, lowering prices but possibly reducing card choice.

flag A proposed settlement between Visa, Mastercard, and major retailers could reduce swipe fees—the average 2.35% charge merchants pay per credit card transaction—potentially leading to lower prices for consumers. flag In 2024, a $100 purchase cost merchants $2.35 in fees. flag The deal aims to lower these costs, saving retailers money and possibly reducing prices at checkout. flag However, it may also limit consumer payment options by reducing incentives for card issuers to offer diverse or premium cards, potentially affecting choice and innovation. flag The outcome depends on regulatory approval and implementation.

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