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flag Nine Entertainment cuts 9 jobs amid strategic shift to boost revenue from existing content under new CEO Amanda Laing.

flag Nine Entertainment is cutting nine jobs as part of a strategic shift under new boss Amanda Laing, focusing on boosting revenue from existing content across Channel 9, 9Now, and Stan. flag The move follows a 13% drop in October TV ad revenue and aims to transform operations, not just cut costs. flag Laing highlighted repurposing hits like Married at First Sight to grow Stan subscriptions and leveraging strong IP such as MAFS. flag The company, financially stable after selling Domain, is exploring potential acquisitions and may compete with or partner with Foxtel for NRL broadcast rights, though specifics remain unconfirmed.

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