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flag New Zealand's GoGetta platform targets open-to-job workers prioritizing flexibility, using outreach to fill skilled roles amid hiring concerns.

flag A new New Zealand recruitment platform, GoGetta, targets the "poachable majority"—73% of workers open to new jobs—where flexibility like a four-day week or hybrid work is now the top job priority, surpassing pay and career growth. flag While 60% feel secure in their roles, workers in media, telecom, and professional services report higher insecurity. flag Many top candidates aren’t actively job hunting, prompting GoGetta to use targeted outreach to reach them, successfully filling skilled trade roles in remote areas. flag Despite a tight labor market, 52% of workers are uncomfortable with AI making hiring decisions, highlighting the need for human judgment in assessing cultural fit.

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