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flag Xinjiang saw 260 million tourists in 2025’s first nine months, boosting revenue and tourism growth.

flag Xinjiang welcomed over 260 million tourists in the first nine months of 2025, a 8.4% increase from last year, generating more than 302 billion yuan in revenue. flag The region’s diverse landscapes and improved infrastructure, including new highways and the Jikepulin ski resort, boosted travel, with self-driving and adventure tourism surging. flag Cultural events and enhanced international access drew 2.12 million inbound visitors by October, a 6% rise, as travelers from Europe and Southeast Asia reported positive experiences, challenging prior misconceptions.

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