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flag UK shoppers protest rising toothpaste prices, calling £23 whitening brands unjustified amid cost-of-living pressures.

flag UK shoppers are outraged by soaring toothpaste prices, with premium whitening varieties reaching £23 in stores like Sainsbury’s and Tesco, despite similar ingredients in cheaper alternatives costing as little as £3. flag Consumers, including a nurse and builder, call the prices excessive and unjustified amid ongoing cost-of-living pressures, noting that grocery inflation remains at 4.7% despite a slight decline. flag While retailers offer budget options starting at 50p, many shoppers say they would pay no more than £2–£5, criticizing what they see as profiteering. flag Social media and online forums reflect widespread frustration, with users urging people to switch to cheaper, equally effective brands.

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