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UK shoppers plan record Christmas spending, with most cutting back on non-essentials.
UK shoppers expect to spend an average of £377.98 on Christmas this year, a 9% rise from 2024, with Northern Ireland leading at £452.38 and the south west of England the lowest at £324.37.
The survey, based on 2,000 respondents, was released ahead of Black Friday.
To manage costs, 36% plan to go out less, 34% will buy fewer clothes, and 27% will skip holidays.
Nearly 40% intend to shop online for last-minute gifts, rising to 61% among 18- to 24-year-olds.
Experts recommend budgeting, using discount codes, shopping early, and comparing prices to avoid inflated deals.
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