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flag UK now grows strawberries year-round indoors, cutting imports and boosting local supply for Christmas.

flag British consumers will enjoy fresh, locally grown strawberries at Christmas for the first time, thanks to The Summer Berry Company near Chichester, which uses indoor farming with LED lighting, renewable energy, and heat recovery systems to grow strawberries year-round. flag The facility, now 3.6 hectares and double its original size, is on track to produce over 400 tonnes in the 2025–2026 season, significantly reducing reliance on winter imports from countries like Egypt and Spain. flag The berries, which have earned international taste awards, will be available at major UK retailers including Sainsbury’s, Tesco, and Aldi. flag The operation supports stable employment for about 50 local workers and cuts food miles while offering a more sustainable, higher-quality alternative to imported fruit.

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