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flag South Korea showcases Lee Kun-hee’s private art collection at the Smithsonian to boost global cultural influence.

flag South Korea is using the late Samsung chairman Lee Kun-hee’s private art collection as a tool of cultural diplomacy, showcasing over 100 works—including pieces by Van Gogh, Picasso, and Warhol—at the Smithsonian’s National Museum of Asian Art in Washington, DC. flag The exhibition, “Korean Treasures: Collected, Cherished, Shared,” highlights Korea’s deep artistic heritage and modern cultural identity, with items spanning 1,500 years and reflecting the nation’s history amid war, colonization, and rapid modernization. flag The display, which includes never-before-seen works, will travel to Chicago and London next year, underscoring South Korea’s growing global cultural influence and its strategic use of art to enhance international relations and soft power.

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