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90% of Indians faced AI deepfake scams using celebrity likenesses, leading to average losses of Rs 34,500, per a 2025 McAfee report.
A 2025 McAfee report reveals that 90% of Indians have encountered AI-generated deepfake scams featuring celebrities like Shah Rukh Khan, Alia Bhatt, and Elon Musk, with victims losing an average of Rs 34,500.
Scammers use manipulated videos and voices to promote fake giveaways, crypto schemes, and phishing links, exploiting high social media usage—especially on WhatsApp, YouTube, and Instagram.
Young adults aged 25–44 are most vulnerable, while older users show greater skepticism.
Similar trends are seen globally, with Taylor Swift, Rebel Wilson, and influencers like Pokimane also targeted.
McAfee warns that as little as three seconds of audio can clone a voice, and urges users to verify content through official sources and use AI tools like its Deepfake Detector to combat deception.
El 90% de los indios se enfrentaron a estafas de inteligencia artificial con imágenes de celebridades, lo que llevó a pérdidas promedio de Rs 34,500, según un informe de McAfee 2025.