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flag Apple to shift iPhone launches to two phases starting 2026, delaying standard models until 2027.

flag Apple is overhauling its iPhone release strategy, shifting from an annual fall launch to a staggered two-phase cycle starting in 2026. flag The company plans to introduce three high-end models—iPhone 18 Pro, Pro Max, and its first foldable iPhone—in fall 2026, followed by the standard iPhone 18, iPhone 18e, and a new iPhone Air in spring 2027. flag The change aims to reduce pressure on supply chains and engineering teams, spread revenue more evenly, and allow for more innovation per release. flag The iPhone Air, expected to use a 2nm chip, will serve as a test platform for future foldable designs. flag Apple may also launch a high-end curved-screen model with an under-display camera by 2027. flag The new schedule reflects a broader effort to maintain year-round momentum and better compete with rivals.

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