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Chery returned to Australia in 2023 with the Omoda 5 SUV, selling over 5,000 units in its first year and entering the top 15 car brands.
Subaru, Nissan, Volkswagen, and Chery each entered Australia through distinct paths.
Subaru’s 1961 debut with the overheating-prone Subaru 360 failed initially, but the 1994 Impreza WRX and later models like the Forester and Outback built its reputation.
Its first EV, the Solterra, launched in November 2023 but remains its slowest seller, though an updated version with better range and pricing is now available.
Nissan and Volkswagen established long-term presences with popular models like the X-Trail and Golf.
Chery, after a 2011 exit due to safety and regulatory issues, returned in 2023 with the Omoda 5 (now C5) SUV, which sold over 5,000 units in its first year, helping it rise into Australia’s top 15 car brands.
Chery regresó a Australia en 2023 con el SUV Omoda 5, vendiendo más de 5,000 unidades en su primer año y entrando en las 15 principales marcas de automóviles.