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flag ASOS shares surged 14.3% amid heavy trading, despite poor financials and a "Buy" analyst rating.

flag ASOS shares jumped 14.3% on Thursday, reaching a high of GBX 276 and closing at GBX 263, driven by a surge in trading volume to 867,461 shares—147% above average. flag The online fashion retailer, operating in the UK, US, Australia, and parts of Europe, saw investor interest despite negative financial metrics including a P/E ratio of -1.09 and a debt-to-equity ratio of 187.55. flag Analysts maintain a "Buy" consensus rating with a target price of GBX 445.

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