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flag Young Beijing diners embrace hanfu and literary-themed meals, fueling a cultural revival and emotional economy.

flag Young diners in Beijing are experiencing a themed restaurant that immerses them in ancient Chinese culture through hanfu clothing, makeup, and a performance-based eight-course meal inspired by classic literature. flag The trend, driven by younger generations, reflects a shift toward emotional consumption, where people spend on culturally rich experiences for personal fulfillment despite economic challenges. flag The revival of hanfu, popularized on social media, symbolizes cultural pride and identity exploration, contributing to a growing emotional economy centered on meaningful, heritage-connected moments.

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