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flag Target's new "10-4" policy mandates employee greetings within 4 feet, sparking employee backlash over its effectiveness.

flag Target has introduced a “10-4” guest engagement policy requiring employees to use welcoming gestures like smiling and waving when customers are 10 feet away and to greet them warmly within 4 feet, aiming to enhance customer experience during the holiday season. flag The initiative, led by Chief Stores Officer Adrienne Costanzo, seeks to boost loyalty and connection. flag However, some employees have voiced frustration on social media, arguing the mandate doesn’t address underlying issues like low morale and unappreciative customers, and may be difficult to sustain. flag Rollout details and enforcement measures remain unspecified.

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