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Target's new "10-4" policy mandates employee greetings within 4 feet, sparking employee backlash over its effectiveness.
Target has introduced a “10-4” guest engagement policy requiring employees to use welcoming gestures like smiling and waving when customers are 10 feet away and to greet them warmly within 4 feet, aiming to enhance customer experience during the holiday season.
The initiative, led by Chief Stores Officer Adrienne Costanzo, seeks to boost loyalty and connection.
However, some employees have voiced frustration on social media, arguing the mandate doesn’t address underlying issues like low morale and unappreciative customers, and may be difficult to sustain.
Rollout details and enforcement measures remain unspecified.
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La nueva política "10-4" de Target obliga a saludar a los empleados dentro de 4 pies, provocando una reacción negativa de los empleados sobre su efectividad.