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Over half of UK adults are open to AI shopping assistants making purchases on their behalf.
A UK survey of 2,000 adults found over half are open to using AI shopping assistants to make purchases, with 28% comfortable allowing them to spend up to £99 without approval based on past habits.
Consumers increasingly expect smart retail features like automated price-tracking trolleys, real-time personalized offers via intelligent shelving, and biometric payments.
The research, commissioned by Kingfisher (owner of B&Q and Screwfix) and led by futurist Andrew Grill, signals a growing shift toward convenience and automation in shopping.
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Más de la mitad de los adultos del Reino Unido están abiertos a que los asistentes de compras de IA realicen compras en su nombre.