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Herschend Family Entertainment to acquire Silverwood Theme Park in Idaho, ending Norton family ownership after 35 years.
Herschend Family Entertainment has agreed to acquire Silverwood Theme Park in Athol, Idaho, ending over 35 years of family ownership by the Nortons.
The deal, pending due diligence, would integrate the 400-acre Northwest attraction—featuring more than 70 rides and a water park—into Herschend’s network of over 40 family entertainment brands, including Dollywood and Silver Dollar City.
Both parties emphasize the acquisition preserves Silverwood’s legacy and culture, with Herschend highlighting shared values and a commitment to guest experiences.
The park will remain operational and standalone under the new ownership.
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Herschend Family Entertainment adquiere el parque temático Silverwood en Idaho, poniendo fin a la propiedad de la familia Norton después de 35 años.