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flag U.S. tariffs slashed Japan’s auto exports and triggered massive losses for major automakers in early 2025.

flag U.S. tariffs enacted in April 2025 have severely impacted Japan’s major automakers, resulting in a combined estimated loss of 1.5 trillion yen ($9.7 billion) for the first half of fiscal 2025. flag Nissan, Mazda, and Mitsubishi reported net losses, while Toyota, Honda, and Subaru saw sharp profit declines, with Toyota posting its first North American operating loss since 2008. flag Companies avoided raising U.S. prices to protect market share, worsening margins amid rising costs. flag Although the U.S. reduced the tariff to 15%, pressure to increase domestic investment may divert funds from R&D. flag Japan’s auto exports to the U.S. fell 22.7% in volume and 10.2% in value from April to September, threatening the country’s fragile economic recovery.

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