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Novo Nordisk slashed Wegovy’s price in India by up to 37% ahead of patent expiry and rising competition.
Novo Nordisk cut the price of its weight-loss drug Wegovy by up to 37% in India, lowering the monthly cost of the lowest dose to 10,850 rupees, as it prepares for patent expiration in March 2026 and intensifies competition with Eli Lilly’s Mounjaro, which has surged in sales.
The move, part of a broader strategy to expand market access, follows a partnership with Emcure Pharma and comes despite Novo Nordisk losing its $10 billion bid for Metsera to Pfizer due to antitrust concerns.
The company’s shares rose 7.25% on Tuesday.
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Novo Nordisk redujo el precio de Wegovy en India hasta en un 37% antes de la expiración de la patente y el aumento de la competencia.