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flag Manchester brothers buy Pleasurewood Hills, plan 3–4 new rides for spring reopening.

flag Premier Attractions, a Manchester-based company led by brothers Freddy, Spencer, and Davis Stokes, has acquired Pleasurewood Hills in Suffolk and plans to invest in at least three, possibly four, new major rides ahead of the park’s spring reopening. flag The Stokes brothers, from a family with deep roots in the traveling amusement industry, aim to improve ride performance, reduce downtime, and revitalize the park’s overall experience. flag They bring experience operating rides at events across the UK and Asia, including Dubai and Hong Kong, and emphasize customer satisfaction and operational reliability. flag The park, previously owned by France’s Looping Group, will reopen with a refreshed focus on quality and repeat visits, with around 200 seasonal staff expected to return.

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