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Lepas, owned by Chery, teams with fashion brands to merge high fashion with EV design, targeting style-focused buyers.
Chery-owned Lepas is partnering with fashion brands to distinguish its electric vehicles, aiming to appeal to style-conscious consumers by blending automotive design with high-fashion aesthetics, marking a strategic shift in its market approach.
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Lepas, propiedad de Chery, trabaja en equipo con marcas de moda para fusionar la alta moda con el diseño de vehículos eléctricos, apuntando a compradores centrados en el estilo.