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Buc-ee's sues Nut Huggers over similar logo and colors, citing consumer confusion and trademark infringement.
Buc-ee's has filed a lawsuit against Nut Huggers, alleging the snack brand infringed on its trademark by using a similar logo and branding, particularly the use of a large "B" and a yellow and blue color scheme.
The dispute centers on consumer confusion and the potential for trademark dilution, with Buc-ee's claiming Nut Huggers' branding mimics its well-known roadside convenience store identity.
The case highlights growing legal scrutiny over brand similarity in the retail and snack food industries.
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Buc-ee's demanda a Nut Huggers por un logotipo y colores similares, citando la confusión del consumidor y la infracción de marcas registradas.