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flag UK frozen food sales jumped 18% as quality and convenience drove demand for frozen produce and meals.

flag Frozen food sales in the UK rose 18% year-on-year, driven by improved quality, convenience, and growing demand for frozen fruits, vegetables, and ready meals. flag Consumers are replacing pantry staples with frozen alternatives to save time, reduce waste, and cut down on ultra-processed foods, with 73% saying quality has improved and 80% noting greater choice. flag Popularity of items like frozen strawberries, broccoli, and ready-made sauces has surged, supported by new brands and better preservation technologies. flag The global frozen food market is projected to grow from $261.9 billion in 2024 to $360 billion by 2033.

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