Coca-Cola’s AI-driven 2025 holiday ad faced backlash for inconsistent truck visuals and tone, though it scored well in testing.

Coca-Cola’s 2025 holiday ad campaign, using AI-generated visuals, has sparked online backlash over inconsistent depictions of its iconic red trucks, with critics citing poor attention to detail and questioning the company’s creative oversight. The behind-the-scenes video, showcasing the creation of over 70,000 clips in 30 days using styles like “super-expressive hyperrealism,” drew further criticism for its AI voiceover’s tone and perceived disconnect from public sentiment. Despite the negative reaction, Coca-Cola says the campaign scored highly in consumer testing, with executives stating audiences responded to the emotional story rather than the technology, and the company remains committed to AI in future advertising.