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Audi cancels A6 and S6 e-tron launches in Australia due to weak demand in luxury EV market.
Audi Australia has canceled the launch of its A6 e-tron and S6 e-tron electric sedans, citing weak demand in the large luxury EV segment.
Despite rising overall EV adoption, strong price sensitivity and poor sales of similar luxury EVs from BMW and Mercedes-Benz influenced the decision.
Audi’s Q6 e-tron SUVs remain available, and the company is reviewing future options for combustion-powered A6 models and potential reconsideration of the electric sedans if market conditions improve.
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Audi cancela los lanzamientos de A6 y S6 e-tron en Australia debido a la débil demanda en el mercado de vehículos eléctricos de lujo.