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Aldi launches a £13 premium Napa Cabernet Sauvignon, rivaling wines up to £2,000, in select UK stores.
Aldi has introduced a £13 Napa Valley Cabernet Sauvignon in its “Specially Selected” line, marketed as a premium wine capable of competing with bottles priced up to £2,000.
The full-bodied red, featuring a minimalist stag’s head label and 15% alcohol, showcases dark fruit, coffee-mocha notes, and a deep, inky color.
Described by wine expert Sam Caporn as rich and concentrated, it aims to deliver luxury at a fraction of the cost.
Available in select UK stores, the wine underscores Aldi’s growing push into high-end categories, challenging traditional premium wine markets with affordable quality.
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Aldi lanza un Napa Cabernet Sauvignon premium de £ 13, que rivaliza con vinos de hasta £ 2,000, en tiendas selectas del Reino Unido.