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flag Trip.com and Turkey launched a partnership to boost Asian tourism, driving strong booking growth and sustainable travel.

flag Trip.com Group and Turkey’s Tourism Promotion and Development Agency launched a strategic partnership on November 10, 2025, to boost tourism from Asia-Pacific markets like China, Japan, Malaysia, and Indonesia. flag The collaboration aims to enhance air connectivity, expand accommodations, and promote cultural and natural attractions in Istanbul, Cappadocia, Antalya, and Izmir through co-branded campaigns and digital innovation. flag Data shows a 38% year-on-year increase in inbound flight bookings and a 16% rise in hotel bookings through June 2025, with a 178% surge from Indonesia. flag The initiative supports sustainable travel via GSTC-certified hotels and strengthens Asia-Europe travel ties, with Istanbul named among Trip.Best’s Top 100 Global Destinations for 2025.

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