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Target rolls out 10-4 Program, requiring smiles and assistance within set distances to improve holiday shopping.
Target has launched the 10-4 Program, a nationwide in-store initiative requiring employees to smile when customers are within ten feet and offer help when within four feet, aiming to enhance the holiday shopping experience.
The policy, part of a broader effort to boost foot traffic and sales by making interactions more personal, applies to all Target locations, including those in Louisiana.
CEO Michael Fiddelke said the goal is to "delight" guests, though details on training, staffing, or impact remain unspecified.
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Target lanza el programa 10-4 que requiere sonrisas y asistencia dentro de las distancias establecidas para mejorar las compras navideñas.