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flag Target rolls out 10-4 Program, requiring smiles and assistance within set distances to improve holiday shopping.

flag Target has launched the 10-4 Program, a nationwide in-store initiative requiring employees to smile when customers are within ten feet and offer help when within four feet, aiming to enhance the holiday shopping experience. flag The policy, part of a broader effort to boost foot traffic and sales by making interactions more personal, applies to all Target locations, including those in Louisiana. flag CEO Michael Fiddelke said the goal is to "delight" guests, though details on training, staffing, or impact remain unspecified.

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