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flag A 20% rise in AI-driven investment scams targeting Irish adults over 50 since August 2025 uses fake celebrity ads to steal money.

flag A 20% surge in investment fraud in Ireland since August 2025 has targeted individuals over 50, with scammers using AI-generated celebrity endorsements in deceptive pop-up ads to lure victims. flag These scams, promoted via social media and websites, trick users into sharing personal details, then connect them with fake financial advisers who mimic legitimate firms. flag Funds are rapidly moved overseas, making recovery nearly impossible. flag Authorities and banks urge caution, stressing the need to verify investment offers independently and avoid unsolicited online promotions.

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