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flag Chinese tech firms are cautiously restarting consumer lending under new rules to boost spending.

flag Chinese internet giants including Ant Group, Meituan, and ByteDance are cautiously restarting consumer lending amid Beijing’s push to boost domestic demand through regulated credit expansion. flag After years of strict oversight following the 2020 Ant Group IPO halt, firms are resuming loan services under tighter rules focused on risk and compliance. flag The government’s inclusion of tech firms in interest-subsidy programs and recent high-level talks signal a shift toward normalized fintech activity. flag Lending is expected to grow 7.6% in 2025, reaching 5.4 trillion yuan, as authorities balance economic stimulus with financial stability.

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