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flag On Nov. 8, 2025, a British contestant became the first in history to fail The 1% Club’s opening question, sparking viral reactions.

flag On November 8, 2025, ITV’s The 1% Club returned with host Lee Mack expressing surprise as a contestant, a university graduate, became the first in Britain to fail the show’s opening question—identifying the word formed by a baby and steps as “baby stairs” instead of “baby steps.” The question, designed to be answerable by 90% of the public, led to the contestant’s elimination and sparked viral social media reactions. flag The show continues to challenge 100 players with logic puzzles, growing the prize pool as contestants are eliminated, with the final question—only 1% able to solve—remaining unclaimed in a recent episode.

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