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flag A new immersive attraction in Dublin reopens a historic site with interactive tech-based tours of Irish history.

flag A new immersive tourist attraction, the Masterpiece Immersive Experience, is set to open in Dublin city centre at 100 Talbot Street, operated by Carroll’s Irish Gifts. flag Housed in a reconfigured 1,500m² building on the site of the former Masterpiece Picture Theatre—bombed in 1925—the attraction will use advanced audio-visual technology to guide visitors through key moments in modern Irish history, including the Easter Rising and the War of Independence, beginning with a themed tram ride. flag Visitors will participate in interactive missions that influence a final film, where they may appear as extras. flag The project, approved by Dublin City Council, includes a new art-deco canopy and aims to boost tourism, support local businesses, and revitalize a historically significant, underused site. flag It will operate daily from 10am to 10pm and aligns with national goals to repurpose vacant buildings, though it is designed for entertainment, not formal education.

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