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flag French baguette consumption drops to 3.5 oz per person daily, prompting bakeries to switch to sustainable, artisanal breads.

flag The French baguette, a UNESCO-recognized cultural symbol, is seeing declining daily consumption, now averaging 3.5 ounces per person—less than half its post-WWII levels—due to shifting lifestyles, reduced home cooking, and rising fast food use. flag A 2023 survey found 36% of French consumers had cut bread intake in five years. flag In response, some bakeries, like Seize Heures Trente in Rennes, have eliminated baguettes entirely, replacing them with larger, longer-lasting sourdough and whole grain loaves made from organic flour to reduce waste, improve nutrition, and meet modern tastes. flag While traditionalists resist the change, advocates say the shift reflects a broader move toward sustainable, artisanal breads that better align with current health and environmental values.

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