Target mandates employee friendliness to boost holiday sales amid declining satisfaction and stock slump.

Target is requiring employees to smile, make eye contact, and greet shoppers with questions like “How’s your day?” within specific distances to improve in-store experiences and boost holiday sales. The policy, part of a broader strategy under incoming CEO Michael Fiddelke, aims to address declining customer satisfaction, empty shelves, and long lines. It follows a 1,800-job reduction and efforts to improve inventory and store conditions. The retailer is also hosting in-store events to increase engagement. Despite these changes, Target’s stock is down over 30% this year, compared to a 14% gain for the S&P 500.