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flag ITV shares surged over 14% on Friday on massive trading volume, reaching a high of GBX 81.35.

flag ITV shares rose over 14% on Friday, hitting a high of GBX 81.35 and closing around GBX 77.55 to GBX 78.08, fueled by a surge in trading volume exceeding 220 million shares—over 1,000% above average. flag The stock, valued at approximately £2.9 billion, saw a consensus "Buy" rating and an average price target of GBX 112, though JPMorgan lowered its target to GBX 105 while maintaining an "overweight" stance. flag The company, a vertically integrated broadcaster and streamer through ITV Studios and Media & Entertainment, operates in 12 countries with over 60 labels. flag Financial metrics include a P/E ratio around 16, a debt-to-equity ratio of 46%, and a beta of 1.44, indicating higher volatility. flag The rally's specific catalyst remains unspecified.

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