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flag Shein projects $2B net income in 2025, up from $1B in 2024, due to higher prices, lower ads, and less Temu competition.

flag Shein projects $2 billion in net income for 2025, nearly doubling 2024 results, driven by price increases, reduced advertising, and a temporary lull in competition from Temu. flag Despite U.S. tariffs and declining online traffic, the company saw strong first-quarter performance with net income exceeding $400 million and revenue near $10 billion. flag The outlook supports its delayed IPO, now targeting Hong Kong amid Beijing’s approval hurdles. flag The company faces global scrutiny, including a French suspension of its marketplace over illicit sales, and its valuation has dropped from $100 billion to around $66 billion.

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