China's Canton Fair highlights smart fitness tech as sports exports hit $14.9B in H1 2025.

The 138th Canton Fair in Guangzhou spotlighted smart fitness innovations ahead of China’s 15th National Games, with sports goods exports reaching $14.9 billion in the first half of 2025. Fitness equipment and treadmills saw strong growth, up 19.63% and 12.75% year-on-year. Exhibitors unveiled advanced, tech-integrated products like smart treadmills with Wi-Fi and audio features, and precision indoor rowing machines simulating outdoor conditions. Digital apps connected to devices for data-driven workouts, while sustainable designs and advanced manufacturing highlighted the sector’s evolution.